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About – creativeagents.eu
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About

CONTEXT

The Project CREATIVE AGENTS aims to support Vocational Education & Training (VET) providers to adapt their training for the needs in the Creative and Cultural Industries (CCI) sector by creating a new job profile, the Creative Agent, who will encompass entrepreneurial spirit, digital know-how and a green approach to their practice. Creative Agents are capable of creating synergies among different economic sectors and are able to strongly communicate and cooperate with local communities and stakeholders. With online training to be widely used as the chosen work-based training medium, the project aims at making the training offer of VET providers more relevant to the current and future needs of the economy and society.

The Creative Agent is able to adopt innovative strategies to better account for the role of cultural and creative sectors, promote greater complementarities between culture and other economic sectors, support cultural and creative entrepreneurship as catalysts of new models of economic and social value creation, invest in digital infrastructure that amplifies advances in the cultural and creative sectors.

The partnership has developed a new VET programme in order to bring the vocational training offer closer to the requirements of the labour market, especially in the sector of CCI. The Creative Agents project foresees the development of an open online platform through which users (CCI experts, practitioners and professionals but also VET providers and trainers) can benefit from learning in an autonomous way. Click on “Project Results” to visit the learning platform.

OBJECTIVES

The key objective of the project is to provide the professionals or future professionals in the Creative and Cultural Sectors (CCS) with the necessary creative, green and digital skills to develop alternative sustainable practices that adapt to the needs of the CCI sector and promote the cross-fertilization of arts, culture and sustainability.

The project builds on sustainable alternatives to train a new professional figure capable of:

1. Put in practice new innovative solutions and sustainable alternatives;

2. Work with new partners at the community level to increase the participation of local stakeholders;

3. Adopt smart digital distribution formats;

4. Collaborate with the CCS practitioners to create joint actions and movements at the local level;

5. Contribute to the well-being of citizens, social innovation and cohesion.

Remaining aligned to the United Nations Conference on Trade and Development (UNCTAD) objectives the project aims to:

1. Integrate CCS in the post-pandemic economic growth strategies increasing the professionalisation and employability of Creative Agents;

2. Promote the creation of decent jobs by accelerating the training in sustainable cultural and creative tourism, arts, heritage conservation and community-based activities;

3. Contribute to the creation of a knowledge-based creative economy in which human creativity and ideas are vehiculated through technology, collective expressions and the respect of the cultural values and diversity of the communities;

4. Reinforce the interaction between CCS and sustainable development by creating enabling environments for green growth, innovation and community empowerment.